This article is meant for the
‘startups’ who wish to enter into the market after having the sound business
plan and wants to raise the funds for bringing their plans into reality. But
the first step in order to approach is preparing the ‘Investor pitch deck’.
What is “Investor pitch deck”?
Have you
completed with market research and ready to start with the innovative idea
AND
Feel
that you’re ready to raise funds for your business
Alright!
Now you need to prepare your sound business model and realistic future
plans and showcase your company’s ideas, product, and technology through
presentation to the investors in support of your need for investment.
Startups
prepare a “pitch deck” to present their business plan to prospective venture
capital investors.
Investors
who will be ready to invest in your business will also raise questions such as:
§
Why
Your Startup Is Different and unique?
§
Why
you’re a Solid Investment for them?
§
How
they know that You're Credible and
§
How
They Can Trust You?
In
order to be answerable for above questions, it’s crucial for the startup to
nails its “investor pitch
deck” which should highlight your Company’s strength. It consists of 15-20 slides of Power Point
presentation.
Why startups needs to prepare pitch deck
If
you need to raise funding from Venture capitalists for your startup, the first step
is to create a pitch deck i.e., a brief presentation that provides investors with
an overview of your business modelso it is imperative for the startups to
be strategic in their approach and must have deep understanding of dynamic
market and competition
For
plunging into the market for startups,funds are needed to turn their business
ideas into reality. Funds requirement may vary but mainly funds are required
for setting up office, increasing their range of products and services, buying
machineries, paying rents, etc.
Generally
new business has to face entry barriers like government policies, competition,
economies of scale etc. So, funding from the venture capitalists in India can
really make their way.
Preparing Investor
Pitch Decks
According
to market statistics, nine out of 10 startups fail, because of not being able
to have sound business model and lack of presentation.
So
below are some of the crucial points to remember for framing the precise Investor
Pitch deck.
- Company
overview: Summarizing
about the business, location etc should be covered up in the slides
- Company’s
purpose and vision:
Explain why the business exist, the purpose of their formation
- Team: Pitch deck should explain
about the team who is going to work upon the business model
- Problems
and solution:
Explaining about the problems the customers are facing and how you are
going to resolve those issues
- Products: Summarising about what
your company’s product or service consists of and why it is unique
- Financials: Explaining company’s
current financial situation but don’t provide excessive financial
details in the presentation, as that can be provided in a follow-up.
- Competitors: The Company’s competitors
will always be an issue to investors. So you should explain who are
the company’s competitors
- Technology: The slide of pitch deck
should cover company’sbasic technology backbone, Key
intellectual property rights
- Business
model: Before
investing Investors will definitely wants to understand your business
model
- Marketing
Plan: Good
marketing plan to get customers or user is always needed, so pitch deck
should cover what key marketing channels you will use.
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